To be Happy, Spend Money on Others

अपनी किताब "Happy money, The Science of Smarter Spending" में लेखक एलिजाबेथ डन और माइकल नॉर्टन ने ये बताया है कि हम पैसो से खुशियाँ खरीद सकते हैं यदि हम इसे सही मायनो में खर्च करें तो |

इसके लिए पांच प्रमुख सिद्धान्त बताये हैं :-

1. Buy Experiences (research shows that material purchases are less satisfying than vacations or concerts)

2. Make it a Treat (limiting access to our favorite things will make us keep appreciating them)

3. Buy Time (focusing on time over money yields wiser purchases)

4. Invest in Others (spending money on other people makes us happier than spending it on ourselves)

5. Pay Now, Consume Later (delayed consumption leads to increased enjoyment)

also see : 8 biological side effects on body after broken heart

Recently we featured a video illustrating the emotional benefits of buying experiences. In the following sequel,Norton again gives some cash to two women in Harvard Square. The catch this time: Each of them must spend the money on someone else.

Watch the video to find out how the women in Harvard Square chose to invest in others—and whether it made them happier!

“We’ve shown in our research that giving money 

to others actually does make people happier,” says Norton, an associate professor of marketing

 at Harvard Business School. “One of the reasons

 is that it creates social connections. If you have

 a nice car and a big house on an island by

 yourself, you’re not going to be happy because

 we need people to be happy. But by giving

 to another person, you’re…creating a 

connection and a conversation with that 

person, and those things are really good 

for happiness.”